7up

Attention health conscious advocates! Launched in 1929, 7UP contains no colorings, preservatives or caffeine. In recognition of the rising interest in health and wellness and their aim of offering consumers no-sugar alternatives, Diet 7UP was re-launched as 7UP free in 2007 with enhanced packaging graphics to emphasize its no sugar proposition.

Where did the name come from you ask? One popular myth is that its creator named the soft drink after seeing a cattle brand with the number 7 and the letter U. Other theories suggest that the drink was formulated with seven flavors plus the bubbles from the drink's carbonation (the bubbles go up). Other ideas include the original bottle contained seven ounces; its creator came up with the name while playing dice; that it was the 7th large commercial lemonade brand that tasted the same. Another rumor has it that the name was created because the company had previously failed six times, hence the name "7 Up". Before the formula change in 2006, a can of 7 Up included seven ingredients. The "Up" in the drink's name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers.

You can choose your own reason for the name, but in terms of branding, 7Up is making its mark on the fashion world. The international marketplace is brimming with excitement over the all-new, soon to be release merchandise style guide featuring the current 7Up mark and its rich array of nostalgic logos, tag lines and imagery.

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Visit www.7up.co.uk for exciting news on the popular Un-Cola!