HBO has selected Bradford Licensing to take charge of the international expansion of their Game of Thrones retail products.  No word yet on what types of products will be offered at retail locations but you can probably expect officially licensed action figures, card games and other toys to make their way to retail locations and specialty shops near you.  Either way the floodgates might just open for any number of GoT products to hit the market.  The world could use a bit more Westeros!

Game of Thrones is based on A Song of Ice and Fire, one of the most successful fantasy series ever selling over 15 million books (and climbing) worldwide.

The HBO series – which debuted in spring 2011 – is one of the network’s most popular programmes and also gathered 13 Emmy nominations.

Upon arriving home from a very successful INPEX tradeshow, Tap The Cap was welcomed with great news and high achievement. A gold medal given to only 3 inventors was received by Tap the Cap for the Specialized Technology category. This achievement is not being overlooked. This momentum has developed strong interest from top pharmaceutical, health & fitness, and consumer goods companies who have expressed interest in learning more about the patent technology that Tap the Cap has created. We at Bradford are very proud and excited for our newest client. The future looks very bright for the Tap the Cap.

Tap the Cap is the first company to create a universal powder cap dispenser system that allows powdered supplement to be individually dispensed to any type of water bottle at the time of consumption.

The Invention & New Product Exposition (INPEX) is a unique trade show that showcases numerous inventions, newproducts and innovations that are available to license, market or manufacture. “The Invention Show” brings inventors and entrepreneurs together with industry representatives in one convenient forum.

Tap the Cap Gold!

NEWS RELEASE Contact: PR Department

PR@bradfordlicensing.com

For Immediate Release:

(Montclair, New Jersey – June 6, 2011) – Bradford Licensing LLC, a global brand licensing firm representing some of the world’s best-known logos, trademarks, and entertainment properties, is pleased to announce its newest partnership with Whatever It Takes, a global “awareness-raising” and fundraising program launched by the 21^st Century Leaders Foundation.

Leaders in the worlds of fashion, film, television, music, royalty and sport, have donated their unique artwork and messages of hope to raise money for worldwide charities. So far, the popularity of this program has attracted over 660, notable personalities.

The licensing program is structured like any licensing one except 100% of Whatever it Takes net profits goes to the charity. The Whatever It Takes gallery of over 1000 celebrity artworks has inspired licensees to launch products featuring unique messages of hope from Giorgio Armani, David Bowie, George Clooney, Ewan McGregor, Nicole Kidman, Penelope Cruz, Minnie Driver, Sir Roger Moore, Lucy Liu, Coldplay, Ozzy Osbourne, Eminem, Katy Perry and many more. Over $4,000,000 has been raised through the Whatever It Takes campaign so far, funding selected charitable projects – including those chosen by the celebrity artists. UNICEF, Oxfam, Save the Children, Nelson Mandela Children’s Fund, Adopt-a-Minefield, WaterAid, Care International, Greenpeace, Anti-Slavery International, Trade are just a few of the charities benefitting from the Whatever It Takes program.

“Whatever it Takes is an amazing organization that not only does wonders for the world in which we live but its charity driven purpose is a valuable and meaningful selling point for the licensee,” says Michelle Minieri, President of Bradford Licensing. “We believe that one of the many successful components of this program is that it offers an ideal opportunity to appeal to a new generation of consumers, who are compassionate and vocal about worldwide issues,” continues Michelle.

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About Bradford Licensing, LLC:

Established in 1986, Bradford Licensing LLC is a full-service brand licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations. Current Bradford clients include Pepsi, 7Up, Mountain Dew, Beverly Hills iconic shield, Marilyn by Shaw Family Archives, Denise Richards, Happy House, PEZ Candy. For Licensing Opportunities contact:  PR@bradfordlicensing.com

About 21^st Century Leaders Foundation and Whatever It Takes

Whatever it Takes is a celebrity campaign created by 21^st Century Leaders(TM) Foundation (British Charity Registration Number 1061376). 21^st Century Leaders(TM) Foundation gathers  artworks from leaders in all fields; royalty, film, music, Nobel peace prize laureates, sports, literature etc. Each ambassador creates and signs a symbol of hope, a self-portrait and a message of hope for the future. These artworks are used to create Whatever It Takes(TM) ‘merchandise with a meaning’. Each product is ethically produced and sold to raise funds for charitable causes , often  nominated by the contributing leaders. Companies have joined 21^st Century Leaders(TM) Foundation in their determination to do Whatever It Takes for charity by creating products under license. For more information: www.whateverittakes.org

CUAUHTÉMOC MOCTEZUMA AND BRADFORD LICENSING SIGN PARTNERSHIP AGREEMENT

Monterrey, N.L., March 31, 2011. – Cuauhtémoc Moctezuma (CM), recognized as the most innovative brewery and the one with the longest track record and tradition in Mexico, announced today the partnership agreement with Bradford Licensing, after reviewing credentials of twelve different agencies.

Bradford Licensing was chosen as they understand CM’s goal to differentiate strategies for each of the brands and has the expertise and experience to develop and implement the program in the US and later on, globally.

CM’s licensing program is part of the brands’ marketing mix which aims not only to strengthen consumer engagement by offering them products of premium quality, superb design and high value, but also to contribute to brand equity building.

“Our purpose is to share the best beer brand experiences with consumers. The licensing program will help us reach our purpose by building emotional connections through a wide range of authentic and unique products strategically aligned to our brands essence”, Oscar García, Exports Director of CM.

This licensing partnership will enable Bradford to negotiate deals, lead the product development process and represent the trademarks with retailers on behalf of CM.

“Dos Equis and Tecate are powerful brands and our licensing plans will make them thrive even further in the marketplace. We project a strong program that will help to build awareness to the brands for the long term”, mentioned Michelle Minieri, President of Bradford Licensing.

As of 2011, the licensing program will leverage on brand marketing platforms such as the Dos Equis’ communication campaign of “The Most Interesting Man” and Tecate´s sponsorships of top boxing matches. Licensing opportunities will be available in several categories including apparel, fashion accessories and leather goods.

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Media contact

Eluyde Paulín, Press Officer prensa@cuamoc.com

About Cuauhtémoc Moctezuma

Cuauhtémoc Moctezuma was established in 1890 in Monterrey, Nuevo León and has been recognized as the most innovative brewery in Mexico. Today, it has more than 18,000 employees, 6 breweries, 3 packaging plants and 2 bottling facilities, as well as a Malt and Ice plant. Since May 2010, CM is part of Heineken, one of the world’s leading brewers in terms of sales volume and profitability. Since it was founded, Cuauhtémoc Moctezuma has been an active member of each community where it is present and has promoted actions and programs aimed to achieve the development and well being of community members. Through them, CM has contributed not only to the economic development of the country, but has also become a driver for human and social development, Building a Better Future. CM proudly brews Heineken, Tecate, Tecate Light, Sol, Carta Blanca, Indio, Dos Equis and Bohemia. For more information please visit our web site www.cuamoc.com

About Bradford Licensing, LLC:

Established in 1986, Bradford Licensing LLC is a full-service brand licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Marilyn Monroe by Shaw Family Archives, Denise Richards, Happy House, Donald Trump and Sharper Image in India. For more information on licensing opportunities visit our Website at www.bradfordlicensing.com.

NEWS RELEASE Contact: Alyssa Nowak

FOR IMMEDIATE RELEASE AlyssaN@Bradfordlicensing.com

A true ‘Happy House’ in Central and South America

(Montclair, New Jersey – December 8, 2010) – A recent trip to Central and South America proved to be a beneficial experience for not only Bradford Licensing, but also the Happy House brand. Happy House, full of playful illustrations with bright, lively colors, brings smiles to the face of its consumers.  Tiffany Manuell, owner of Happy House, and Bradford’s designer Romina Puckett were able to find inspiration and potential growth opportunities for the brand when taking time to visit the different areas of Central and South America guided by local subagent CPL.

Ms. Manuell  says, “The trip was overall very beneficial with good timing. For countries that base a lot on relationships and communication, it was a fantastic experience and a great start to broadening existing deals as well as opening new ones.” She continues on to say, “I will endeavor to continue down this track over the next couple of years. I strongly believe it’s worth the effort and hard work.  The time is right now to promote Happy House so better make hay whilst the sun shines!”

Throughout the trip Tiffany and Romina were able to meet with CPL’s team, many current licensees, as well as potential new partnerships to add to the program The experience proved to be not only valuable but also inspiring for new product categories and direct to retail opportunities

“Our time spent in shopping centers and local areas were really beneficial for inspiration,” says Romina Puckett of Bradford Licensing, “We were excited to meet with our existing licensees for a chance to see them in action and came away from the trip with a strong belief in the potential Happy House has so close at hand.”

This trip was just the first step towards a bigger and better Happy House. The future holds opportunity to branch out into the teen as well as the university market in hopes to reach a new demographic for customers. This journey will prove that a big house is, of course, a Happy House!

For more information, please contact: Alyssa Nowak at alyssan@bradfordlicensing.com

About Bradford Licensing LLC:

Bradford Licensing LLC is a global licensing firm partnering with some of the world’s best-known logos and trademarks.  Established in 1986, Bradford is a full-service licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations.  Bradford maintains a network of agents in all major foreign countries, including Europe, the Asia Pacific Rim, and South America. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Shaw Family Archives, PEZ Candy, Sherlock Holmes and The Wannabes among others.

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NEWS RELEASE Contact: Alyssa Nowak

FOR IMMEDIATE RELEASE AlyssaN@Bradfordlicensing.com

(Montclair, New Jersey – October 29, 2010) – Bradford Licensing (www.bradfordlicensing.com) is pleased to announce its role as the exclusive worldwide licensing agent for Denise Richards: actress, model, mother of two beautiful daughters and now contender in the branding world.  With Bradford’s 25 year expertise and Denise’s renowned fame, it is safe to say this partnership will surely flourish.

The Denise Richards brand will cater to the fashion conscious woman who is passionate about family, friends and fulfilling dreams. “She transitions from easy-to-wear to formal effortlessly. It is this multifaceted lifestyle that appeals to licensees and consumers alike. We are very excited about working with Denise because she truly understands that the success of her brand largely depends on her involvement; Denise is completely hands-on during the entire process of building this brand,” said Michelle Minieri, President of Bradford Licensing.

The Denise Richards program is already beginning to grow with consumer products now in development. Bradford has aligned Denise Richards and celebrity stylist Cristophe (www.cristophe.com) to introduce a unique new line of hair care products. The series of products will be launching in 2011 and is expected to be an essential part of women’s day to day beauty routine.

“The fascination with this hair care line is in large due to the flawless look of Denise’s hair,” begins Milin Shah, Brand Specialist at Bradford Licensing, LLC. “Ms. Richards is able to bring glamour to basic hair styles despite her demanding schedule. She believes consumers can take confidence in the notion they can do the same in their own busy lives.”

Denise and Cristophe will offer hair care secrets along with their newly branded merchandise, giving consumers an added bonus when using their products. Now that Hollywood tips will be available, consumers will have the confidence to take on the world in red-carpet style!

For more information, please contact: Alyssa Nowak at alyssan@bradfordlicensing.com

About Bradford Licensing LLC:

Bradford Licensing LLC is a global licensing firm partnering with some of the world’s best-known logos and trademarks.  Established in 1986, Bradford is a full-service licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations.  Bradford maintains a network of agents in all major foreign countries, including Europe, the Asia Pacific Rim, and South America. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Shaw Family Archives, PEZ Candy, Sherlock Holmes and The Wannabes among others.

About Denise Richards

Denise Richards earned her place in history and achieved word wide fame as bond girl Dr. Christmas Jones in MGM’s hugely successful film The World Is Not Enough opposite Pierce Brosnan. She came to attention in the thriller Wild Things, co-starring Neve Campbell. Richards starred in her own E! reality show, Denise Richards: It’s Complicated. The series followed the stunning high profile star as she navigated through Hollywood, romance, and motherhood. In addition, she starred in the UPN series Sex, Love and Secrets and made memorable appearances on Seinfeld, Friends, Spin City, and Two and a Half Men. She will next be seen later this year in a recurring guest role in Spike TV’s series Blue Mountain State, which depicts the on and off-field antics of the fictional college football powerhouse. Richards is also scheduled to release a book in 2011. The book will be an emotional and empowering memoir where she will share her personal struggles in the hope that she will inspire readers with her story.

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(Montclair, NJ- October 22, 2010)– Bradford Licensing LLC (www.bradfordlicensing.com), licensing agent for Julien Chung, a professional designer and illustrator, is pleased to announce the programs first licensee.

Unicorn Enterprises Corp., will be using Julien’s vivid designs for a line of puzzles. The puzzles will take Julien’s most popular illustrations and turn them into a fun, family filled activity. Images of charming animals, expressive characters, and bright-lively patterns will be used to take puzzles to the next level of excitement. Look for these wonderful games this holiday season in mass market and specialty stores throughout North America.

FOR FURTHER DETAILS CONTACT:

Alyssa Nowak at AlyssaN@Bradfordlicensing.com

About Julien Chung:

Julien Chung, a professional designer and illustrator for over 25 years, creates art that does more than simply decorate—it serves as a gateway into a delightful world of color and whimsy. His irresistible designs feature charming animals, expressive characters, and bright, vivid patterns. He has licensed illustrations to adorn stationery, giftware, home décor items, and furnishings for sale in retail stores in more than 50 countries, including over 25 products with world renowned glassware manufacture, Ritzenhoff including designs for Coca Cola.

About Bradford Licensing LLC:

Bradford Licensing LLC is a global licensing firm partnering with some of the world’s best-known logos and trademarks.  Established in 1982, Bradford is a full-service licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations.  Bradford is based in Northern New Jersey and maintains a network of agents in all major foreign countries, including Europe, the Asia Pacific Rim, and South America. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Shaw Family Archives, PEZ Candy among others.

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(Montclair, New Jersey – October 20, 2010) – With the ever growing need for the masses to reach the status of elite, Bradford Licensing has brought together the city of Beverly Hills along with the Beverly Hills Chamber of Commerce and JT Brands to bring consumers one step closer to reaching their goal. As of October 12, 2010 the city has released their three branded fragrances: Rodeo Dr., Iconic, and Must Have. The launch took place at the Greystone Mansion in Beverly Hills and was attended by some of the City’s most prestigious community members.

Mayor Jimmy Delshad, along with the board from the City Council and Chamber of Commerce, extended their passion for the fragrances to residents of Beverly Hills, potential licensees, and others interested in being part of the experience. As in keeping with the theme of elegance and class, perfumes were on constant display at the event with their own tables for viewing as well as multiple models presenting the fragrances to attendees throughout the night. A special gift box, including test samples of each of the three perfumes and a gift card for their favorite one, was given to those present to take home for further indulgence as a ‘Thank You’ from the city of Beverly Hills.

The night was a success as the mansion was filled with high energy and excitement with the first step in the branding of Beverly Hills complete. “The success of Beverly Hills ‘Shield’ women’s fragrance launch was a testament to the time and energy put into this license.  Over the past two years, JT Brands has been hard at work developing a product that would accurately portray the true essence of Beverly Hills to the public and we all agree they hit the mark perfectly with the first perfume to hit the marketplace!  Now we can look forward to the men’s collection,” says Michelle Minieri, President & CEO of Bradford Licensing LLC.

The worldwide launch is now in progress, with the high profile international markets receiving product first. As stated by Milin Shah, VP Business Development of Bradford Licensing India, “Consumers internationally have much stronger aspirations to be associated with the lifestyle that is Beverly Hills. They are very aware of what the City stands for, especially in the markets of China & India where the allure of the products are intensified.” The success of these fragrances internationally will only strengthen the desire for a more complete range Beverly Hills branded merchandise.

Simply put, the scent of success is now Beverly Hills!

For more information, please contact: Alyssa Nowak at alyssan@bradfordlicensing.com

About Bradford Licensing, LLC: Established in 1982, Bradford Licensing LLC is a full-service brand licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations.  Bradford is based in Northern New Jersey and maintains a network of agents in all major foreign countries, including Europe, the Asia Pacific Rim, and South America. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Shaw Family Archives, PEZ Candy among others.