HBO has selected Bradford Licensing to take charge of the international expansion of their Game of Thrones retail products.  No word yet on what types of products will be offered at retail locations but you can probably expect officially licensed action figures, card games and other toys to make their way to retail locations and specialty shops near you.  Either way the floodgates might just open for any number of GoT products to hit the market.  The world could use a bit more Westeros!

Game of Thrones is based on A Song of Ice and Fire, one of the most successful fantasy series ever selling over 15 million books (and climbing) worldwide.

The HBO series – which debuted in spring 2011 – is one of the network’s most popular programmes and also gathered 13 Emmy nominations.

(Montclair, New Jersey – October 20, 2010) – With the ever growing need for the masses to reach the status of elite, Bradford Licensing has brought together the city of Beverly Hills along with the Beverly Hills Chamber of Commerce and JT Brands to bring consumers one step closer to reaching their goal. As of October 12, 2010 the city has released their three branded fragrances: Rodeo Dr., Iconic, and Must Have. The launch took place at the Greystone Mansion in Beverly Hills and was attended by some of the City’s most prestigious community members.

Mayor Jimmy Delshad, along with the board from the City Council and Chamber of Commerce, extended their passion for the fragrances to residents of Beverly Hills, potential licensees, and others interested in being part of the experience. As in keeping with the theme of elegance and class, perfumes were on constant display at the event with their own tables for viewing as well as multiple models presenting the fragrances to attendees throughout the night. A special gift box, including test samples of each of the three perfumes and a gift card for their favorite one, was given to those present to take home for further indulgence as a ‘Thank You’ from the city of Beverly Hills.

The night was a success as the mansion was filled with high energy and excitement with the first step in the branding of Beverly Hills complete. “The success of Beverly Hills ‘Shield’ women’s fragrance launch was a testament to the time and energy put into this license.  Over the past two years, JT Brands has been hard at work developing a product that would accurately portray the true essence of Beverly Hills to the public and we all agree they hit the mark perfectly with the first perfume to hit the marketplace!  Now we can look forward to the men’s collection,” says Michelle Minieri, President & CEO of Bradford Licensing LLC.

The worldwide launch is now in progress, with the high profile international markets receiving product first. As stated by Milin Shah, VP Business Development of Bradford Licensing India, “Consumers internationally have much stronger aspirations to be associated with the lifestyle that is Beverly Hills. They are very aware of what the City stands for, especially in the markets of China & India where the allure of the products are intensified.” The success of these fragrances internationally will only strengthen the desire for a more complete range Beverly Hills branded merchandise.

Simply put, the scent of success is now Beverly Hills!

For more information, please contact: Alyssa Nowak at alyssan@bradfordlicensing.com

About Bradford Licensing, LLC: Established in 1982, Bradford Licensing LLC is a full-service brand licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations.  Bradford is based in Northern New Jersey and maintains a network of agents in all major foreign countries, including Europe, the Asia Pacific Rim, and South America. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Shaw Family Archives, PEZ Candy among others.

To get the high quality PDF version please goto: http://www.bradfordlicensing.com/press/BLA_Newsletter2010.pdf

New Delhi- July 21, 20 10– Bradford Licensing, LLC, a New Jersey based global licensing agency has just inked a Joint Venture agreement with I ndia’s largest franchise conglomerate, Franchise India Gro up to form Bradford License India (BLI). This historic collaboration unites Bradford’s 25 years of enriched global expertise in licensing with the domestic network and capabilities of Franchise India, which spans over 11 years of business operations.

With a fast-paced economy and progressive society, India has become a focal point for many international brands, which are entering this lucrative market though various arrangements. One of the latest corporate mantras that has taken the Indian business world by storm is Brand Licensing. Today, the concept of Brand Licensing is rapidly gaining recognition amongst the Indian corporate, as an eminent tool for brand expansion by both brand owners (licensors) and manufacturers (licensees).

Bradford Licensing and Franchise India collectively plan to complement as well as capitalize on each other’s core competencies for developing the brand licensing market in India. Working beyond their core boundaries, both partners have merged their proficiencies to develop successful licensing programs for both domestic and international brands.  While enjoying an extended presence through Bradford Licensing’s current establishments in USA, Europe and China as well as direct associates in Latin America, Asia and Australia, Bradford License India possesses an inherent capability to act as a global agency. With these extensive competencies, Bradford License India is well equipped to prospect, recruit and develop licensees in various product categories for their clients. In addition, the company aims to explore non-conventional licensing opportunities in India by capitalizing on the intellectual insight of Bradford Licensing. With the given strengths, Bradford License India will act as India’s first complete licensing solutions provider.

On this occasion, Gaurav Marya, President, Franchise India Group said, “Our partnership with Bradford Licensing is strategic, that readies us for the forthcoming action in the industry. We are extremely excited about setting operations of newly formed Bradford License India, with ambitious goals to achieve. By integrating all the desired services in our portfolio, Bradford License India has become a one-stop solution for any licensing need. With a unique expertise i n developing licensing progr ams for the most prevalent genres like corporate brands, television series and characters, fashion brands, sports, destinations, personalities , Bradford License India is perfectly geared to expand into diverse spheres of licensing in India. Its working parameters are primed by deriving licensing models as per the global standards and their integration with local marketing and networking strengths.”

Michelle Minieri, President, Bradford Licensing sees this alliance as an opportunity to cement Bradford’s presence in the global economy and to become an influential component in educating both se asoned businesspeople and entrepreneurs in this uncharted emerging market.  “India is a country filled with opportunities for licensing, and ready for significant expansion. As a byproduct of globalization, increased competition and industrialization, licensing is becoming critical to the success of business growth. I am confident that this synergistic relationship now known as Bradford License India is the ideal match that will generate some very exciting business opportunities.” She continues to comment, “The process of building the infras tructure is now underway with critical team members working throughout India to acclimate the local team to the world of licensing,” stated Ms. Minieri.

Bradford License India’s mission is to focus on comprehensive licensing programs, including the design, development, and management of the acquired licensing property.  BLI is an integr ated licensing solution company offering an array of services for both licensors and licensees, such as research & program feasibility, devising licensing model and strategy, legal assistance, designing style guides, licensee recruitment and management, furnishing financial obligations and full project management. BLI has an impressive client portfolio to get rolling in the Indian domain for properties including Pepsi, 7 UP, Mountain Dew, The Wannabes starring Savvy, King Kong, Zorro, Beverly Hills and Marilyn by Sam Shaw, Pampered Girls, Denise Richards, Guinness World Records, Shiv Khera, Harbhajan Singh, and many more.

About Franchise India

Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.

About Bradford Licensing

Bradford Licensing LLC, established in 1986, is a global licensing firm partnering with some of the world’s best-known logos and trademarks. Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations.  Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn by Sam Shaw, PEZ Candy, Sherlock Holmes, Happy House, Denise Richards and The Wannabes among othe rs.

FOR FURTHER DETAILS CONTACT:

Milin Shah @ milins@bradfordLicensing.com | Chitra @ chitra@franchiseindia.net

NEWS RELEASE Contact: Neil Platt

Neilp@bradfordlicensing.com

For Immediate Release:

Bradford Licensing Announces a Truly Global Website

Montclair NJ, June 3, 2010 — Bradford announced today the unveiling of their visually driven advanced website, http://www.bradfordlicensing.com. This exciting new look arrives just in time for June’s International Licensing Show held in Las Vegas.

“After joining Bradford’s prestigious ranks, I felt a more modern look and ease of user navigation were needed to genuinely represent exactly what Bradford Licensing stands for – cutting edge talent in all facets of the business. I am very proud of our new website and all the hard work that fueled the final product,” says Brand Specialist, Michael Minieri.

Bradford’s goal was to have their website communicate not only their 24 years of domestic strength but their active involvement in the global economy as well. They have achieved this intention by weaving slides of world known landmarks throughout the presentation as a nod to Bradford’s international presence and continued growth. Beyond the website’s beautiful imagery, is comprehensive information on Bradford, its business philosophy and methodology.

The content rich format is presented in a musically and visually pleasing style. “We want the user to get excited about our brands from the moment they visit our website. We want them to feel the enthusiasm and commitment that Bradford will invest whether they are a licensor or licensee,” commented Bradford’s President Michelle Minieri. Each brand-specific portal will include detailed information along with concept, product and video galleries. Some pages will be reserved for special access for licensors and licensees.

“The ultimate challenge of our newly designed website is to optimize knowledge of Bradford and its brands. This will allow visitors to make well thought-out decisions regarding their choice to partner with Bradford. We think we have accomplished this goal in the most visually compelling manner possible,” President Michelle Minieri said.

For more information regarding Bradford Licensing at the Licensing International Expo, please contact them at info@bradfordlicensing.com or +1-973-509-0200.

About Bradford Licensing LLC:

Bradford Licensing LLC is a global licensing firm partnering with some of the world’s best-known logos and trademarks.  Established in 1986, Bradford is a full-service licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations.  Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Sam Shaw, PEZ Candy, Sherlock Holmes, Happy House, Denise Richards and The Wannabes among others.

NEWS RELEASE Contact: Neil Platt

Neilp@bradfordlicensing.com

For Immediate Release:

(Montclair, NJ- May 25, 2010)—As Bradford Licensing embarks in its 24^th year as a licensing agency, they will announce news about the formation of their new global partnership in addition to the launch of two new properties at this year’s Licensing show.

At the show, Bradford will officially announce their licensing partnership with an agency in one of the world’s most promising emerging markets, India. This is a groundbreaking licensing relationship whereby Bradford will be the intermediary for most licensees who want to grow with India.

Bradford will also introduce new client Denise Richards to their roster. A model, movie star, and mom, Denise Richards has brand assets that extend beyond her beauty. Denise wants her brand to communicate an appreciation for the simpler things in life. From hair products and swimwear to pilates wear and pet products she transitions from easy-to-wear to red carpet effortlessly. “It is this multifaceted lifestyle that appeals to licensees and consumers alike. We are very excited about working with Denise because she truly understands that the success of her brand largely depends on her involvement, therefore is exceptionally hands-on,” said Michelle Minieri, President of Bradford Licensing.

The Wannabes Starring Savvy, a ‘tween television show is the second licensing acquisition announcement. The show revolves around six diverse high school freshmen living in a fictional Michigan town. These very talented youths hope of becoming famous pop stars but are forced by their parents to attend a stuffy arts school where ballet and classical music are mandatory subjects. How they navigate the path, individually and as a group, to realize their dreams is all part of the fun-filled, often times zany journey! International licensing deals are already in place.

Bradford will also showcase Pepsi’s “Refresh Everything” campaign featuring their sleek new logo and style.  Bradford will exhibit the new-look including a stylish Pepsi fashion line for men and women originating from Brazil.

Bradford will be located at booth #5022 and recommends scheduling an appointment if you would like to discuss any of the brands.

For more information regarding Bradford Licensing at the Licensing International Expo, please contact us at info@bradfordlicensing.com or +1-973-509-0200.

About Bradford Licensing LLC:

Bradford Licensing LLC is a global licensing firm partnering with some of the world’s best-known logos and trademarks.  Established in 1986, Bradford is a full-service licensing agency with worldwide brand extension capabilities.  Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations.  Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Sam Shaw, PEZ Candy, Sherlock Holmes, Happy House, Denise Richards and The Wannabes among others.

Bradford Licensing has entered the Indian market with plans to launch four new brands with licensing as well as franchisee partners. The 20-year-old company plans to launch brands such as Beverly Hills, Marilyn Monroe by Sam Shaw, Pepsi, Love Beverly Hills xx etc and figure licensing partners in sync with global standards of the brands. License India, a division of Franchise India Holdings Ltd, which has been a sub-agent for Bradford Licensing, will help the company find prospective licensees in the market.

Licensing as a process allows leasing of rights to a protected, trademarked or copyrighted entity. The entity, known as the property, could be a number of things, including but not limited to, a name, an image, a logo, a signature, etc. The owner of a property is known as the licensor, while the “renter” of the rights is called the licensee. Licensing fortifies a brand by increasing its use to products outside the licensor’s core categories of interest. “It’s an important step to build a brand beyond its geographical reach. As global markets get closer and well bound, it’s pertinent to create consistency of the brand throughout”, adds Michelle Minieri, President, Bradford Licensing. The company is looking at tieing up with manufacturers for supplying merchandise or any other product categories, for the new incoming brands.

The financial model works by the franchisee paying a royalty on the gross sales, which works out to about 10 per cent. Thereafter, a minimum guarantee has to be committed by the licensee. The average length of a deal is about 3 years.

Excited about bringing in licenses for non-core business to India, Gaurav Marya, President of Franchise India, explains: “A non-core business comprises of branching out various tangents of brands under the same copy-righted name. This could comprise of creating another product or service which is not the company’s core business. For instance, a beverage company making t-shirts under their brand name as an extended marketing effort.”

On the scope of licensing in the Indian market, Gaurav adds: “An important step in the Indian licensing industry would be India becoming a part of the trademark tribunal by 2010-11. If India makes it to this global body, the global rules will comply with Indian companies and International trademarks will have a more secure presence in India.”

Bradford looks to bring up to 5 licensed brands to India

US-based brand licensing agency Bradford today said it plans to extend its agreements with international clients to sell and market merchandise sporting global brand names in India.

The company, which has international clients such as Pepsi, Beverly Hills, Mountain Dew, 7 Up and Hollywood star Denise Richards, said it is negotiations with some of them to sell their licensed merchandise in India.

Under brand licensing, Bradford will enter into agreements with its clients for marketing and sale of merchandise and other accessories in India as a means to promote these brands among consumers.

“Our target will be to have 3-5 clients in India within two years. We are already talking with some of our existing global clients to start merchandising their accessories in India and we are also keen to tap local India players,” Bradford Licensing President Michelle Minieri told PTI.

She said the company is also looking at tapping local Indian corporates, besides Bollywood icons and cricket stars, as part of its plan to gain a foothold in the newly emerging licensing market in the country.

“We see lot of potential in segments like apparels and accessories like socks, bags and ties as licensing items for the brands. In addition, we are also keen to tap Bollywood icons, cricket stars and events like the IPL, which are all recognized globally,” Minieri said.

“Globally, licensing is a multi-billion dollar industry, but it is only evolving in India. However, Indian customers crave for brands and for companies, licensing is an easy way to make their brands recognizable,” Minieri said.

She added that Bradford will also explore the option of taking Indian companies and individual industrialists abroad as global licencees.

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Bradford has just released their 6th Edition of the Bradford Licensing Newsletter!

If you want further information regarding any of our news within the Newsletter please contact Bradford Licensing at: info@bradfordlicensing.com

View the Newsletter Here!