NEWS RELEASE Contact: PR Department
For Immediate Release:
(Montclair, New Jersey – June 6, 2011) – Bradford Licensing LLC, a global brand licensing firm representing some of the world’s best-known logos, trademarks, and entertainment properties, is pleased to announce its newest partnership with Whatever It Takes, a global “awareness-raising” and fundraising program launched by the 21st Century Leaders Foundation.
Leaders in the worlds of fashion, film, television, music, royalty and sport, have donated their unique artwork and messages of hope to raise money for worldwide charities. So far, the popularity of this program has attracted over 660, notable personalities.
The licensing program is structured like any licensing one except 100% of Whatever it Takes net profits goes to the charity. The Whatever It Takes gallery of over 1000 celebrity artworks has inspired licensees to launch products featuring unique messages of hope from Giorgio Armani, David Bowie, George Clooney, Ewan McGregor, Nicole Kidman, Penelope Cruz, Minnie Driver, Sir Roger Moore, Lucy Liu, Coldplay, Ozzy Osbourne, Eminem, Katy Perry and many more. Over $4,000,000 has been raised through the Whatever It Takes campaign so far, funding selected charitable projects – including those chosen by the celebrity artists. UNICEF, Oxfam, Save the Children, Nelson Mandela Children’s Fund, Adopt-a-Minefield, WaterAid, Care International, Greenpeace, Anti-Slavery International, Trade are just a few of the charities benefitting from the Whatever It Takes program.
“Whatever it Takes is an amazing organization that not only does wonders for the world in which we live but its charity driven purpose is a valuable and meaningful selling point for the licensee,” says Michelle Minieri, President of Bradford Licensing. “We believe that one of the many successful components of this program is that it offers an ideal opportunity to appeal to a new generation of consumers, who are compassionate and vocal about worldwide issues,” continues Michelle.
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About Bradford Licensing, LLC:
Established in 1986, Bradford Licensing LLC is a full-service brand licensing agency with worldwide brand extension capabilities. Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations. Current Bradford clients include Pepsi, 7Up, Mountain Dew, Beverly Hills iconic shield, Marilyn by Shaw Family Archives, Denise Richards, Happy House, PEZ Candy. For Licensing Opportunities contact: PR@bradfordlicensing.com
About 21st Century Leaders Foundation and Whatever It Takes
Whatever it Takes is a celebrity campaign created by 21st Century Leaders(TM) Foundation (British Charity Registration Number 1061376). 21st Century Leaders(TM) Foundation gathers artworks from leaders in all fields; royalty, film, music, Nobel peace prize laureates, sports, literature etc. Each ambassador creates and signs a symbol of hope, a self-portrait and a message of hope for the future. These artworks are used to create Whatever It Takes(TM) ‘merchandise with a meaning’. Each product is ethically produced and sold to raise funds for charitable causes , often nominated by the contributing leaders. Companies have joined 21st Century Leaders(TM) Foundation in their determination to do Whatever It Takes for charity by creating products under license. For more information: www.whateverittakes.org
