New Delhi- July 21, 20 10– Bradford Licensing, LLC, a New Jersey based global licensing agency has just inked a Joint Venture agreement with I ndia’s largest franchise conglomerate, Franchise India Gro up to form Bradford License India (BLI). This historic collaboration unites Bradford’s 25 years of enriched global expertise in licensing with the domestic network and capabilities of Franchise India, which spans over 11 years of business operations.
With a fast-paced economy and progressive society, India has become a focal point for many international brands, which are entering this lucrative market though various arrangements. One of the latest corporate mantras that has taken the Indian business world by storm is Brand Licensing. Today, the concept of Brand Licensing is rapidly gaining recognition amongst the Indian corporate, as an eminent tool for brand expansion by both brand owners (licensors) and manufacturers (licensees).
Bradford Licensing and Franchise India collectively plan to complement as well as capitalize on each other’s core competencies for developing the brand licensing market in India. Working beyond their core boundaries, both partners have merged their proficiencies to develop successful licensing programs for both domestic and international brands. While enjoying an extended presence through Bradford Licensing’s current establishments in USA, Europe and China as well as direct associates in Latin America, Asia and Australia, Bradford License India possesses an inherent capability to act as a global agency. With these extensive competencies, Bradford License India is well equipped to prospect, recruit and develop licensees in various product categories for their clients. In addition, the company aims to explore non-conventional licensing opportunities in India by capitalizing on the intellectual insight of Bradford Licensing. With the given strengths, Bradford License India will act as India’s first complete licensing solutions provider.
On this occasion, Gaurav Marya, President, Franchise India Group said, “Our partnership with Bradford Licensing is strategic, that readies us for the forthcoming action in the industry. We are extremely excited about setting operations of newly formed Bradford License India, with ambitious goals to achieve. By integrating all the desired services in our portfolio, Bradford License India has become a one-stop solution for any licensing need. With a unique expertise i n developing licensing progr ams for the most prevalent genres like corporate brands, television series and characters, fashion brands, sports, destinations, personalities , Bradford License India is perfectly geared to expand into diverse spheres of licensing in India. Its working parameters are primed by deriving licensing models as per the global standards and their integration with local marketing and networking strengths.”
Michelle Minieri, President, Bradford Licensing sees this alliance as an opportunity to cement Bradford’s presence in the global economy and to become an influential component in educating both se asoned businesspeople and entrepreneurs in this uncharted emerging market. “India is a country filled with opportunities for licensing, and ready for significant expansion. As a byproduct of globalization, increased competition and industrialization, licensing is becoming critical to the success of business growth. I am confident that this synergistic relationship now known as Bradford License India is the ideal match that will generate some very exciting business opportunities.” She continues to comment, “The process of building the infras tructure is now underway with critical team members working throughout India to acclimate the local team to the world of licensing,” stated Ms. Minieri.
Bradford License India’s mission is to focus on comprehensive licensing programs, including the design, development, and management of the acquired licensing property. BLI is an integr ated licensing solution company offering an array of services for both licensors and licensees, such as research & program feasibility, devising licensing model and strategy, legal assistance, designing style guides, licensee recruitment and management, furnishing financial obligations and full project management. BLI has an impressive client portfolio to get rolling in the Indian domain for properties including Pepsi, 7 UP, Mountain Dew, The Wannabes starring Savvy, King Kong, Zorro, Beverly Hills and Marilyn by Sam Shaw, Pampered Girls, Denise Richards, Guinness World Records, Shiv Khera, Harbhajan Singh, and many more.
About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.
About Bradford Licensing
Bradford Licensing LLC, established in 1986, is a global licensing firm partnering with some of the world’s best-known logos and trademarks. Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn by Sam Shaw, PEZ Candy, Sherlock Holmes, Happy House, Denise Richards and The Wannabes among othe rs.
FOR FURTHER DETAILS CONTACT:
Milin Shah @ milins@bradfordLicensing.com | Chitra @ chitra@franchiseindia.net
